ContactSaltglass recovered and modernized an inherited commercial-equipment site while preserving the product, price, form, and URL requirements the business already depended on.
Kraken Industries sells commercial bin-cleaning systems with different configurations, prices, and operating considerations. A serious buyer needs more than a gallery. They need to compare equipment, understand the relevant model, and move into a quote or financing path with the right product context intact.
The project also began with inherited source, established URLs, server-side form behavior, and deployment requirements. The work had to improve the buying experience without casually breaking the parts the business already depended on.
Working constraint: modernization had to preserve product information, price requirements, existing routes, form handling, and supported client-system handoffs.
The inherited site carried more than page content. Product routes, server-side forms, price information, quote requirements, and financing paths were connected to the sales process. Saltglass treated those as operational dependencies, not disposable legacy details.
The public site helps a buyer narrow the catalog and choose the right next step. The business receives a product-specific inquiry instead of a generic message that requires staff to restart the discovery process.
Nine systems are presented as a range a commercial buyer can research rather than a loose collection of pages.
Quote and financing paths are available where they belong in the equipment journey.
Source, deployment, supported routes, and handoffs are documented so the business is not dependent on guesswork.
Website modernization
B2B sales and customer journeys
Automation and integrations