Perspection Spirits · Commerce and trade enablement · Current client
One brand experience for consumers, retailers, hospitality, and distributors.
Saltglass connected product discovery and Square-backed purchasing with recipes, brand content, trade resources, distributor information, downloadable materials, and trade inquiries.
Audience
Consumers and trade partners
Customer action
Discover, buy, find resources, or inquire
Systems involved
Content, cart, Square, downloads, inquiries
Saltglass services
Commerce, content, trade journey, integration
The business problem
Consumers and trade partners share the brand, but they do not come to the site for the same reason.
A consumer may want to understand a bottle, find a recipe, or buy. A retailer, hospitality buyer, or distributor needs product information, trade resources, approved downloads, and a direct route to the right relationship.
Putting every audience into one generic path would make the storefront harder to shop and the trade experience harder to use. The site needed one coherent brand system with clear routes that separate when the customer's need changes.
Commerce constraint: Square-backed purchasing remains part of the supported purchase path, while trade partners receive separate information and inquiry routes.
Consumer experience
Product discovery, recipes, and purchase belong in one connected path.
The storefront gives customers a way to understand the spirits before asking them to shop. Product pages, brand content, and recipes support the purchase rather than sitting in unrelated sections.
What Saltglass handled
Storefront, content, trade pathways, and supporting systems.
Product discovery and product pages
Cart and Square-backed purchasing
Recipes, rituals, and brand content
Trade Partners route and downloadable materials
Retailer, hospitality, and distributor information
Trade inquiry paths connected to the relevant audience
Customer journey
Consumer and trade routes share the brand, then separate by need.
Consumer→Product or recipe→Cart and checkoutTrade partner → relevant resources → distributor information or trade inquiry
Why this matters to the business
One site can support a bottle purchase and a trade relationship without confusing either audience.
The brand stays consistent while the tasks change. Consumers receive an accessible product and content experience. Trade partners can move directly to the information, materials, and contacts they need.
Consumer path
Products, recipes, and brand content lead into the supported shopping experience.
Trade enablement
Retailers, hospitality teams, and distributors receive a dedicated route with relevant materials.
Useful inquiries
Each audience reaches a more appropriate next step than a single generic contact form.
What the system supports
Different audiences can complete different actions without sharing one generic page.
Explore the products and recipes
Use the supported purchase path
Find trade-specific resources
Download approved materials
Reach the appropriate distributor or inquiry route
The consumer storefront uses the same brand system as separate trade resources and inquiries.
Contact