The Liquor Connoisseur · Publishing and customer experience · Current client
A publishing and tasting platform built around the audience's next action.
Saltglass brought 141 episodes, spirits discovery, a private journal, recipes, merchandise, tasting inquiries, audience participation, newsletters, and editorial standards into one customer experience.
Audience
Spirits learners, listeners, shoppers, and tasting clients
Customer action
Explore, save, shop, participate, or inquire
Systems involved
Publishing, spirits data, journal, commerce, forms
Saltglass services
Content platform, customer experience, commerce
The business problem
A deep content library should help the audience do more than play the latest episode.
The Liquor Connoisseur had 141 episodes plus spirits knowledge, recipes, merchandise, tastings, nominations, and audience participation. A chronological podcast feed could not explain or connect all of those ways to engage.
The platform needed to treat publishing as a system: episodes should lead into spirits discovery, people should be able to remember what they tried, and commercial or participation paths should appear where they make sense.
Editorial constraint: the experience separates published information, customer tools, commerce, and inquiries while keeping editorial standards visible.
From archive to platform
Content became an entry point into discovery, memory, and participation.
Listeners can move beyond an episode into the spirits library, recipes, and a private tasting journal. Other routes support merchandise, private tastings, guest or bottle nominations, and newsletter participation.
What Saltglass handled
Publishing infrastructure and the customer actions around it.
141 episode entries and searchable discovery
Spirits library and personal tasting journal
Recipes and related editorial resources
Merchandise and private-tasting paths
Guest and bottle nominations
Newsletter participation and editorial standards
Customer journey
Content leads to discovery, memory, commerce, or participation.
Episode or content→Discover a spirit→Journal or recipeAdditional paths: merchandise, tasting inquiry, and audience participation
Why this matters to the business
Every strong piece of content can lead to a useful next action.
The platform gives the audience multiple reasons to return while keeping the public experience understandable. Publishing, customer tools, commerce, and inquiries support one another without becoming one crowded page.
Find and learn
Episodes and spirits data are organized for discovery rather than buried in a long feed.
Remember and return
The private journal gives the audience a reason to record what they tried and come back.
Act on interest
Recipes, merchandise, tastings, nominations, and newsletters turn attention into participation.
What the system supports
The audience can do more than consume the latest episode.
Browse 141 episodes
Discover and record spirits
Use recipes and editorial resources
Shop merchandise
Request a tasting or participate in future content
The platform connects publishing to spirits discovery, customer tools, merchandise, and inquiries.
Contact