Make the site readable, indexable, and consistent.
- Crawl and indexation review
- Sitemap, robots, canonicals, redirects, and 404s
- Search Console and Bing readiness
- Visible structured data that matches the page
- Conversion-path measurement
Search and AI visibility
Be easier to find, understand, and trust in search and AI-assisted discovery.
Saltglass improves the technical foundation, business information, content, and customer paths that help the right people discover the business and take a useful next step.
Improve my visibilityOne connected job
Discovery only matters when it leads to the right page and the right action.
Search engines and AI systems rely on many of the same signals: crawlable pages, clear business and product information, original expertise, useful internal links, and trustworthy sources.
Saltglass connects that visibility work to the real customer journey. The goal is not traffic for its own sake. It is helping a relevant customer understand the offer, compare options, request a quote, book, buy, or contact the right person.
Ways to start
Choose the work the business actually needs.
Scope is based on the current site, markets, locations, products, and the customer action that matters.
Answer the questions a serious customer asks before contacting the business.
- Service, product, comparison, and resource planning
- Original, source-worthy content
- Internal links and case-study connections
- Clear authorship, dates, and update ownership
- Inquiry and conversion paths
Keep the business, locations, services, and contact details consistent.
- Business Profile and Bing Places review
- Service-area and location clarity
- Name, category, hours, and contact consistency
- Relevant local pages and customer actions
- IndexNow where it is appropriate
Keep the technical foundation and useful information current.
- Search Console and Bing review
- Crawler and indexation monitoring
- Local, product, and entity consistency
- Content refreshes and new opportunities
- AI citation and referral observations where available
What is measured
Measure qualified actions, not just impressions.
Reporting can connect visibility to the pages and actions that matter: quote requests, bookings, purchases, relevant inquiries, case-study engagement, and recurring-care conversations.
- Qualified inquiries by source
- Search and AI-assisted referrals where exposed
- Important pages discovered and indexed
- Service and case page paths into Contact
- Local profile actions where available
- Content that supports a real buyer question
Relevant client opportunities
The visibility work follows the business model.
Kraken IndustriesEquipment and product clarity tied to quote and financing paths.Kraken Bin CleanersServices, plans, and local routes tied to the Jobber booking path.Perspection SpiritsConsumer products, recipes, and trade information for distinct audiences.The Liquor ConnoisseurOriginal publishing, spirits data, and customer tools connected to action.
What Saltglass does not promise
Search platforms decide what they index, rank, cite, and display.
Saltglass does not guarantee rankings or inclusion. We improve the technical foundation, information quality, authority, and customer journey, then measure what changes. We do not sell mass AI content, fake mentions, special AI schema, or a proprietary score with no platform evidence.
Start with the business
Where are the right customers failing to find or understand you?
Share the site, the customer action that matters, and what you can see today.
Improve my visibility